In addition to traditional lead generation through SEO and Search enquiries, Companies are realising that online reputation is an important asset and one that needs protecting. According to a 2014 survey, which looked at how much emphasis businesses in the UK place on online reputation – an overwhelming 88% of respondents believe that having a positive web presence is important to the people who use their services.
Of the 500 business owners and higher decision makers surveyed, more than half said their businesses had been adversely affected by negative content online. Content posted by competitors was identified as the most common cause for concern, followed by malicious postings from disgruntled former employees. Bad reviews, unhappy employees and negative media coverage were also found to be commonplace issues faced by businesses today.
We like to keep things as straightforward as possible. We will not try and bamboozle you with jargon or confuse you with unnecessary technical procedures.
Our process is easy to understand and best of all, you can sit back whilst we do all the hard work!
We assess your current online position and what available online resources you currently have – this could include any related websites or your social media presences. After analysing how strong these are online, and considering how much negative material there is to deal with, we will provide you with a report detailing the work that needs to be done to clear your Google Page One of any negative links.
We then create a series of related sites and social media accounts to promote onto Google and as we push these sites up the negative sites will slip down until we control page 1. However it is always a lot easier to take and keep control of the Google's primary listing before any negative entries might appear.
The result is that visitors searching for your brand arrive at Google Page One to find it clean from negative comments about your company. Protecting your reputation and greatly increasing your click-through rates, site traffic and conversions.
UNDERSTANDING YOUR WEBSITE'S VISITORS, USING STATISTICAL ANALYSIS, IS RAPIDLY BECOMING THE MOST POWERFUL METHOD TO BUILD A LASTING COMPETITIVE ADVANTAGE
A GOAL WITHOUT A PLAN IS JUST A WISH, SO WE CREATE A PLAN OF HOW YOUR WEBSITE WILL DOMINATE THE SEARCH ENGINES.
WE WORK WITH YOU TO DESIGN A WEBSITE THAT NOT ONLY LOOKS PROFESSIONAL BUT ALSO USES OUR EXPERTISE IN SEARCH ENGINE OPTIMISATION.
FROM IMPROVING YOUR SEARCH ENGINE RANKING TO MANAGING YOUR PAY PER CLICK ADVERTISING; THIS IS WHERE WE FOCUS ON IMPROVING YOUR WEBSITE'S LONG TERM PROFITABILITY.